Brand Expert

On a mission to educate and help build better businesses that have purpose, beyond profit. My mission is your business.


A British born designer, with a passion for brands, the outdoors and building genuine relationships.

As a British-trained designer, I starting out in the newspaper industry, laying out pages and designing client ads. I was always curious about the effectiveness of the adverts and what made one company succeed over the others.

I started asking questions and learning what I could. I read a lot of books moved to work for a smaller company, to see how it ticked. The skills and knowledge, I had learned, eventually lead me to Dubai, working with some of the world's largest brands and branding agencies.

Times were changing, print ads were becoming old school, social media was the buzz word. I continued to read a lot of books with names like Simon Sinek, Marty Neumeier, Daniel Priestley, Tony Robbin and Tim Ferris to name a few. It's not always about learn new things, it's about not being afraid to question the way others approach thing and find new ways to challenge the norm.

It became clear to me that it's not just your product or your sales team that make your brand a success. There is something a lot less tangible which has a massive impact - your purpose, what drives your business forward, everyday, what will become your legacy.

From The Blog

Richard Branson Business
March 19, 2015

Richard Branson: Don’t Like it? Do it yourself, only better!

In an interview with Fast Company, Richard Branson discusses how he finds things frustrating and what he does about it. Can you use your frustrations and a guide for building…